Fred Keeton is owner and Principal at Keeton Iconoclast Consulting, LLC. The firm offers expertise in executive leadership development, cognitive and economic Inclusion, government and public affairs as well as keynote speeches in these areas. As Chief Iconoclast, Keeton helps organizations and executives create the capacity to effectively challenge their own thinking and in the process evolve leadership to new and advanced levels.
Keeton enjoyed a highly successful 30 plus year career at Caesars Entertainment, where he served as Vice President of External Affairs and Chief Diversity Officer. In that role, he oversaw operationalizing diversity and inclusion in innovation and continuous improvement, economic inclusion-Supplier Sourcing, Community Reinvestment, Design and Construction, Marketing, and Human Resources. Keeton led Caesars’ senior executive team on issues pertaining to reputation-management, government relations diversity and inclusion awareness, and driving business outcomes through operationalizing Diverse By Design (DbyD) Project Teams.
Keeton is widely respected for his knowledge and business acumen and is a noted and sought after speaker. Fred's veteran business and corporate relations experience allows him to effectively address dynamic and highly challenging issues in our ever-changing political, social and economic environment.
Throughout Keeton’s tenure, he has developed relationships with key business leaders, government officials, along with community and philanthropic leaders. Fred served as Co-Chair of the American Gaming Association’s Diversity Task Force, on the governing board of the National Minority Supplier Development Council (NMSDC), and the board of trustees for Harvard Medical School’s Joslin Diabetes Research Center all while continuing to take a national leadership role in our country’s quest for continued world leadership and full inclusion.